Arya College Ludhiana

Name of Program: Post Graduate Diploma in Marketing
Management (PGDMM)
Program Outcomes
1. The program provides an overview of the range of tools available for Marketing
Communications
2. It provides an understanding of the basic principles of planning and execution in
Marketing Communications
3. The learners are acquainted with concepts and techniques in the application for
developing and designing an effective advertising and sales promotion program.
4. It sensitizes students about various facets of advertising, public relations and
promotion management.
5. It develops among students the managerial perspective and an informed decisionmarking ability for effective and efficient tackling of promotional situations.
Students have a number of career opportunities while pursuing PGDMM. Students can
choose from a plethora of job opportunities after Post Graduate Diploma in Marketing
Management as given below:
1. Sales Manager
2. Brand Manager
3. Public Relations Manager
4. Market Research Analyst
5. Digital Marketing
Program Specific Outcomes
1. The students come to understand environmental and individual influences on
consumers.
2. They are acquainted with information regarding consumer behavior in Indian context.
3. It introduces the importance of personal selling in the job of any sales-force team
member.
4. The learners are able to craft modern integrated marketing campaigns.
5. They come to know as how to analyze & evaluate the cost effectiveness of various
forms of media.
6. They are able to explain as how to set integrated marketing communication subjective
& formulate budget.
Course Outcomes
1. Students learn to prepare company and product profile and presentation clubbed with
integrated marketing communication.
2. Students learn to interact with customers with right attitude and display multifaceted
skills to capture relevant customer data.
3. Students learn to identify strategically significant markets.
4. The students are acquainted with consumer behavior in Indian context.
5. Students learn to apply their knowledge of management theories and practices to
solve various sales and distribution problems. 

All new and old candidates must fill admission form before last date to apply. Before applying candidate must have following document/particulars handy:

A valid mobile number. Please keep it active, at least until the admission process is complete, as all communication will be sent through SMS and on this website only.
Mobile number must belong to the candidate himself/herself or someone in the family. DO NOT fill in friend's or someone other's Mobile number.
An E-Mail ID belonging to the candidate.
Recent passport size photograph scanned in 140 x 180 pixel resolution and less than 200 KB in size.
UID Aadhar number or Enrollment number.
SC/ST candidates who want to apply for scholarship must have a valid Aadhar linked Bank Account with core banking facility. Please keep handy Bank Account number, Branch Name and Branch IFSC Code.
Detailed Marks Card of previous passed examination
University Registration Number of candidates who are already registered with the University
Candidates willing to apply for Reservation must have a valid supporting document. These documents must be brought along at the time of counselling.
After completing the application take print out of the application and verify its contents immediately. Make corrections, if required.
You can apply for multiple classes using the same Login ID.
In the Admission Class module click on Add Class and fill in the details, then select Subject Preference. All other modules need NOT to be filled again.
It is advised to regularly visit this site for latest updates regarding admission process.