Marketing and Business Analytics
In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.
Objectives
• To prepare students to comprehend the changing face of marketing by equipping them with the requisite knowledge and skills.
• Strongly drive data driven methods into Marketing.
• Imparting technology enabled marketing practices.
Key Takeaways
• Cutting-edge skillsets involving digital interventions in Marketing
• Hands-on exposure to the application of technology in Marketing
• Industry-ready methodologies to be successful in any Marketing role
Potential Recruiters
The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries – FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.
TRIMESTER I
|
S.No |
Subject |
|
1 |
Business Communication & Cognitive skills 1 |
|
2 |
Organizational behavior 1 |
|
3 |
Micro Economics |
|
4 |
Financial Accounting |
|
5 |
Marketing Management |
|
6 |
Quantitative Techniques 1 (BS) |
TRIMESTER II
|
S.No |
Subject |
|
1 |
Computer Applications for Business |
|
2 |
Introduction to R/Python Programming |
|
3 |
Operations Management |
|
4 |
Quantitative Techniques 2 (OR) |
|
5 |
Business Communication and Cognitive Skills 2 |
|
6 |
Macroeconomics |
TRIMESTER III
|
S.No |
Subject |
|
1 |
Business Research Methods (using R) |
|
2 |
Corporate Finance |
|
3 |
Organizational Behaviour 2 |
|
4 |
Marketing research |
|
5 |
Managerial Accounting |
|
6 |
Sales and Distribution |
TRIMESTER IV
|
S.No |
Category |
Subject |
|
1 |
Core |
Business Model Innovation |
|
2 |
Core |
International Business & Globalization |
|
3 |
Core |
Services Marketing |
|
4 |
Elective |
Neuro-Marketing and Consumer Behaviour |
|
5 |
Elective |
Value Proposition design |
|
6 |
Elective |
Integrated Marketing Communication |
|
7 |
Elective |
Negotiations & Conflict Management |
|
8 |
Elective |
Decision Modeling Analysis with Spread sheets |
|
9 |
Elective |
SAS for Data Analytics |
|
10 |
Elective |
Business Intelligence and Analytics |
*CHOOSE 3 ELECTIVES OUT OF 7
TRIMESTER V
|
S.No |
Category |
Subject |
|
1 |
Core |
Digital Marketing and Social Media Strategy |
|
2 |
Core |
Strategic Marketing |
|
3 |
Core |
Brand Management |
|
4 |
Core |
Marketing Analysis & Decision Making with SPSS |
|
5 |
Elective |
Innovation Analytics with SAS |
|
6 |
Elective |
Customer Analytics with SAS |
|
7 |
Elective |
Conquering Complexity in Business |
|
8 |
Elective |
Blue Ocean Strategy |
|
9 |
Elective |
Business Forecasting |
*CHOOSE 3 ELECTIVES OUT OF 6
TRIMESTER VI
|
S.No |
Category |
Subject |
|
1 |
Elective |
Design Thinking & Innovation |
|
2 |
Elective |
Advanced Business Analytics |
|
3 |
Elective |
Strategy for Business Analytics |
|
4 |
Elective |
Marketing Optimization |
|
5 |
Elective |
Customer Relationship Management |
|
6 |
Elective |
Predictive Marketing |