Master of Business Administration (MBA)
Marketing | Finance | Entrepreneurship | Business Analytics | Digital Marketing & Advertising
2-Year Postgraduate Program
The two-year MBA in Management and Entrepreneurship curriculum has been created to ensure a transformative leadership experience for students. It has been carefully curated to ensure integration of current industry best practices and future needs of Industry 4.0.
In fact, distinguished corporate leaders from Tata Sons Ltd., Hindustan Unilever Limited, Nestle, HDFC Bank, and also from some of the best international universities visit the school as speakers and visiting lecturers.
First Year
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Trimester 01 |
Interpersonal Communication Programming lab I Marketing Management Cost and Management Accounting |
Macroeconomics Legal Aspects of Business Entrepreneurial Fundamentals Understanding Advertising |
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Trimester 02 |
International Business Digital Marketing Financial Statements – Accounting & Analysis Research methodology |
Managerial Economics Ethics and Corporate Governance Social Entrepreneurship Brand Management & Strategy |
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Trimester 03 |
Financial Management Integrated Marketing Communication Corporate Strategy Organisational Behaviour |
Total Supply Chain Business Statistics Data Visualization Principles and Practice of PR |
Core: Innovation and Design Thinking, Cloud Computing
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Trimester 04 |
Major in Finance Corporate Finance & Valuation Leasing, Hire Purchase, Project & Infrastructure Finance, Corporate Governance Financial Analytics |
Major in Marketing Consumer Behaviour Services Marketing Marketing Analytics |
Major in Entrepreneurship Innovation in FMB and SMEs Fin Tech Ventures Growth Hacking |
Major in Business Analytics Applied Statistics R Programming Data Mining & warehousing |
Digital Marketing & Advertising Multimedia Content Creation for Brand Storytelling Advertising Strategy Copy-writing |
Core: Business Operations Management, Blockchain Technology
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Trimester 05 |
Major in Finance Banking Insurance & NBFC Financial Modelling Investment Banking, Merger Acquisitions & Corporate |
Major in Marketing Sales & Distribution Management Retail & E-Commerce Experiential Marketing (Digital Campaign Planning) |
Major in Entrepreneurship Business Model Innovation Capital, Terms Sheets & Valuations Data Fundamentals for Entrepreneurship |
Major in Business Analytics Machine learning Big Data Analytics Advanced Programming concepts |
Digital Marketing & Advertising Client & Agency Relationship The Media Plan Influencer Marketing |
Core: Capstone
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Trimester 06 |
Major in Finance Global Finance Financial Engineering & Risk Management Behavioral Finance |
Major in Marketing Luxury Marketing Digital Marketing Strategy (Social listening and ORM) Rural Marketing |
Major in Entrepreneurship Dynamics of growing D2C and B2B brands Tech and Social Entrepreneurship Fund raising & Investor Relations |
Major in Business Analytics Deep learning Recommender System Advanced analytics (HR, Marketing, Finance) |
Digital Marketing & Advertising Account management& account planning Branding & Customer Experience Advertising Campaigns |
