Chaudhary Charan Singh University (CCSU) Meerut

COURSE CONTENT FOR SEMESTER – I
BBA-101: FUNDAMENTALS OF MANAGEMENT
Unit – I: Introduction Concepts, Objectives, Nature Scope and Significance of management Evolution
of management thought- Contribution of Taylor, Weber and Fayol management.
Unit – II: Planning: Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms,
Techniques and Process of decision making.
Unit – III: Organizing: Concept, Objectives, Nature of organizing, Types of Organization, delegation
of authority, Authority and responsibilities, Centralization and Decentralization, Span of control
Unit – IV: Directing: Concept, Principles & Techniques of directing and Coordination Concept of
leadership-Style. Importance, Styles, Supervision, Motivation, Importance & Theory of Motivation,
Communication.
Unit – V: Controlling: Concept, Principles, Process and Techniques of Controlling, Relationship
between planning and controlling.
Suggested Readings:
BBA-102: ORGANISATION BEHAVIOUR
Unit – I: Introduction, nature and scope of OB, Challenges and opportunities for OB, Organization
Goals, Models of OB, Impact of Global and Cultural diversity on OB.
Unit – II: Individual Behavior - Individual behavior, Personality, Perception and its role in
individual decision making, Learning, Motivation, Hierarchy of needs theory, Theory X and Y,
Motivation- Hygiene theory, Vrooms Expectancy theory.
Unit – III: Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis,
The Johari Window, Leadership, Its Theories and Prevailing Leadership styles in Indian
Organizations.
Unit – IV: Group Behavior: Definition and classification of Groups, Types of Group Structures,
Group decision making, Teams Vs Groups, Contemporary issues in managing teams, Inter group
problems in organizational group dynamics, Management of conflict.
Unit – V: Management of Change: Change and Organizational development, Resistance to change,
Approaches to managing organizational change, Organizational effectiveness, Organizational
culture, Power and Politics in Organizational Quality of work life, Recent advances in OB.
Suggested Readings:
1. Bennis, W.G.; Organization Development
2. Breech Islwar; Organization -the frame-Work of Management
3. Dayal, Keith ; Organizational Development
4. Sharma, R.A. ; Organizational Theory and Behavior
5. L.M Prasad ; Organizational Behavior
BBA-103: MANEGERIAL ECONOMICS
Unit – I: Definition, Nature, Scope & Limitation of Economics as an art or Science. Relevance of
Economics in Business Management, Nature and Scope of Managerial Economics, its relationship
with other subjects.
Unit – II: Meaning of demand. Demand theory and objectives, Demand analysis. Demand schedule.
Demand Curve, Laws of Demand, Elasticity of Demand Types & Measurement, Supply Analysis,
Demand Forecasting.
Unit – III: Market analysis-Nature of market, Types of markets and their characteristics pricing under
different market structures-Perfect, Monopoly, oligopoly and Monopolistic completion.
Unit – IV: Pricing methods and Pricing Policies, Price Discrimination, National Income: Concepts and
Measurements.
Unit – V: Economic Growth and Development, Business Cycle, The balance of payments, Inflation