About program
The following will be the break up of the papers:-
Semester I- Six papers of 100 mark each (75 marks external and 25 marks internal)- 600marks
Semester II- Six papers and Viva Voce of 100 mark each (75 marks external and 25 marks internal)- 700 marks
Semester III- Six papers of 100 marks each (75 marks external and 25 marks internal)- 600 marks
Semester IV- One paper of 100 mark (75 marks external and 25 marks internal) and Project/Dissertation of 200 mark-300 marks
Maximum Marks External Written Papers: 1425 Marks There will be a subject based viva-voce and project/ Dissertation based viva-voce of 100 Marks each after the end of the Second Semester & Fourth Semester respectively. Maximum Marks External : 1725 Marks In every paper there will be an internal assessment of 25 marks each on the pattern of UGC NET. It will consist of Written Tests, Seminars, Assignments, Attendance and Oral Presentations/Viva. Maximum marks Internal examination: 475 Marks Grand Total: 2200 Marks
Duration
It is a two year's (4-semester) full time programme.
Nature/ Type
Course Objective-
Imparting understanding on nature of managerial job in terms of principle , skills and roles. Familiarizing students
with the basic elements of management process. Providing the students a conceptual framework of understanding ,
analyzing , and predicting Behaviour. Helping the students to gain an understanding of dynamics of complex work
situations.
Unit I: Introduction, Planning, Decision-Making and OrganisingMeaning, scope and process of management managerial skills, levels and roles, Evolution of management theory.
Meaning, Scope and importance of planning, strategy making: Goal setting: vision, mission, objective, strategy,
goals and targets, management by objectives, Decision making; managerial decision making models. Division of
work and various basis of Organisation structure; Power, authority and responsibility,Delegation
and decentralization, Coordination.
Unit II: Actuating Directing and ControllingLeadership and Collaboration, leader vs manger, Brief discussion on theories of leadership, communications
process; barriers to communication. Meaning and process of control , types of control; financial controls ,
dysfunctional controls, Emerging issues in management , International dimensions.
Unit III: Foundation and Individual Decisions in Organisational BehaviourThe nature and functions of an organisation; meaning and systematic study of O.B.; contribution of behaviour
sciences to O.B. ; developing contingency model of O.B. ; O.B. in global perspective; challenges and opportunities
in O.B., Nature of human behaviour; personality; meaning; theories and determinants; Values attitudes and job
satisfaction; Perception process.
Unit IV: Foundation of Learning and MotivationLearning process; Theories of learning ; content theories of motivation (brief discussion) ; process theories of
motivation; Reinforcement and motivation ; an integrative model of motivation; Motivational techniques for Indian
managers.
Unit V: Groups, Inter personal and Organisation DecisionsFormation , classification , stages and group dynamics ; Group decision making; teams and team work; transactional
analysis; conflict management. Organisational culture, work stress; Organisation change; Organisational
development.
Suggested Reading1. Stoner, James, A.F. and Freeman, R.E, Management, Prentice Hall of India.
2. Koontz, H. and Donnel C., Essentials of Management, McGraw Hill, New Delhi.
3. Drucker Peter F: The Practice of Management, N.Deming Management: Principle & Guidelines, Wiley
India.
4. Griffin, Ricky, W: Management , eight edition , Wiley India.
5. F.Luthans: Organisational Behaviour , PHI New Delhi.
6. L.M. Prasad: Organisation Theory and Behaviour, HPH, New Delhi.
MBA 102: Financial and Management Accounting
Course objectiveTo familiarize students with basics of financial, cost, and management accounting.
To equip them techniques of Business Decisions based on accounting Information.
To use financial data in decision making.
Unit I: Introduction-
Meaning, nature, scope, uses of accountancy, concepts and conventions, Accounting equation and types of
accounts, rules of recording business tractions. Accounting standards and role of A.I.C.P.A.
Unit II: Preparation of Accounts and RecordsJournal, ledger, trial balance, Income statements, manufacturing account, Trading Account , profit loss account ,
balance sheet, profit and loss with adjustment. (Final Account) cash, Book, Reconciliation statement, Depreciation,
Company account – Issue of share and debenture , forfeiture share and debentures.
Unit III: Financial statement AnalysisRatio analysis its meaning and uses, Study of liquidity leverage and profitability Ratios, Fund flow and cash flow
analysis (meaning use and need.)
Unit IV: Basic of costing-
Basic of costing; classification of cost, CVP/B.E.P. analysis its uses , limitations and its managerial use, marginal
costing, Budget and budgetary control-Flexible, cash, master Budgets and its uses for managers, zero base budgeting
its analysis and importance.
Unit V: Standard Costing and Other Accountings-
Meaning and uses of standard costing, producer of setting standard one way or two way, variance analysismaterial, labor its uses and significance, responsibility accounting, social accounting and Human Resource.
Accounting.
Suggested Reading1. Dearden J and Bhattacharya S.K., Accounting For Management- Tax and Cases, Vikas
publishing Pvt. Ltd. New Delhi.
2. Maheswari S.N., S. Chand Publishing House
3. Ravi M. Kishor – Tax man Publication Delhi.Cost and Management Accounting.
MBA 103: Business Economics
Course ObjectiveTo create an understanding of the relevant concepts and analytical tools of economic theory. To develop economic
way of thinking. To enable the learners apply the economic concepts and tools in managerial decision- making.
Unit I: Introduction to EconomicsPrinciples of Economics; Theory of the Firm, Demand and supply analysis; elasticity of demand, demand
forecasting.
Unit II: Production Process and Cost AnalysisProperties of Production functions, Law of diminishing returns, Isoquants and returns to scale, Cost concepts and
cost curves (short and long run), economics of scale and scope.
Unit III: Market structurePrice and output under perfect competition, monopoly; monopolistic competition and oligopoly; Price
discrimination.
Unit IV: Macroeconomics I-
Circular Flow of economic activities; National Income: concepts and measurement, Instruments of Fiscal Policy;
Tools of Monetary Policy
Unit V: Macroeconomics II
Economic growth and development, Business Cycles, The balance of payments & exchange rates determination,
Inflation.
Suggested Reading1. Peterson, Craig H., Lewis, Chris & Sudhir Jain, Management Economics, Person Education , 2006.
2. Mark Hirshey, Economics for Managers, 2007, Thomson Learning.
3. Samuelson, Paul, Economics, 18th edition, 2005 Tata-McGraw Hill.
4. Gupta, G. Managerial Economics, 2004 , Tata-McGraw Hill.
5. Rangrajan & Dholkia , Macro Economics, Tata-McGraw Hill.
MBA 1O4: Quantitative Techniques
Course ObjectiveLearn the basics of the quantitative approach to management.
Develop their analytical ability to analyze managerial problems
Learn to solve decision problems using quantitative and statistical techniques.
Unit I: Mathematical AnalysisAn overview of the quantitative approach and its applications; Mathematical functions and their applications;
concepts and applications of derivatives; concepts and applications of integrals.
Unit II: Linear ProgrammemingTerminology; Properties and assumptions; Formulation of LP problems; Graphical method, Simplex method;
Simplex method, Elementary transportation problems; Elementary assignment problems.
Unit III: Network AnalysisIntroduction; Network analysis, CPM applications; Crashing of networks; PERT applications.
Unit IV: Managerial StatisticsFundamentals; Concepts and application of probability, distributions and applications; Regression and correlation
analysis.
Unit V: Operations Research Techniques (Miscellaneous)-
Decision theory; Queuing theory; Game theory; Simulation.
Suggested Reading1. Levin, R.I. and Rubin , D.S. Statistics for management , ed. Vii, 1998, Pearson Education.
2. Mizrahi, A & Sullivan , M., Mathematics for Business and Social Sciences-An Applied Approach John
Wiley & Sons.
3. Tulsian, P.C. & Pandey, V, Quantitative Techniques- Theory and Problems, First impression, 2006 Dorling
Kindersley (India) Pvt. Ltd, (Pea Education).
4. N.D Vohra., Quantitative Techniques in Management , ed.II, 2001, Tata McGraw-Hill.
Useful websites and software :
www.netmba.com; www.rotman.utoronto.ca; www.business.clayton.edu
The Management Scientist; QM for Windows ; Excel QM.
MBA 105: COMPUTER APPLICATION IN BUSINESS
Course ObjectiveTo develop an appreciation of different software and hardware systems & their use in effective design &
implementation of MIS
Unit I:
Computer Systems- An Introduction, Characteristics of computer, elements of Computer System, Input, Output and
storage devices. Processing and CPUs , Classification of computer, Concepts of Networking and Data
Communication.
Unit II:
Types of Software, Computer Languages , Translators, Operating system- Basics, function and types, Concepts of
CUI & GUI, MS-Windows as GUI operating system, parts of Windows, Text processing software-creating ,
formatting and processing of text. Spreadsheet software- creating and using spreadsheets . Formulas, Functions and
Graphics. Presentation programmes- Creating , Formatting and Presenting, Concepts of Database and
Database Management System.
Unit III:
Definition of Data/Information/Systems, Types of System, System Stakeholders, Components of Information
System , Evolution of Information Systems, Classification of Information Systems, Flow charts, Algorithm,
Decision tables, Decision Tree, DFS and ERD with examples, Selected Case Studies.
Unit IV:
Introduction , Meaning and role of MIS, Definition of MIS, System, Development life Cycle, E-Commerce,
Introduction to mobile commerce, electronic payments, EDI, Business Function Information System, Selected case
Studies.
Suggested Reading1. Balaguruswamy, Introduction to Computers
2. B.Ram, Computer Fundamental
3. Ron Mansfield, Working in Microsoft Office
4. Greg Perry, Teach yourself Office 97
5. Brein James, O, Computers in Business Management: An Introduction
6. Bentley Trevoi, Management Information systems and Data Process
MBA 106: Business Communication
Course ObjectiveUnderstand nuances of interpersonal and organisational communication
Gain clarity about that themselves and their career goals so that they may excel in forms of communication used in
employment screening. Learn key elements of verbal and non verbal communication important for them in their
professional life Appraise various forms of organisation communication they are likely to encounter in their work
life
Unit I: Communication ProcessCommunication process, types of communication , Interpersonal and organisational communication,
Communication Barriers
Unit II: Gaining Self AwarenessGaining self Awareness: Johari’s Windows, Developing Career Plan, How to write a Job Application Letter,
Resume writing
Unit III: Elements of Oral CommunicationElements of public speaking Group Discussion: concepts, Effective Business presentation, Types of Job Interviews ,
How to prepare for Interview.
Unit IV: Non Verbal communication and Body LanguageNon Verbal communication and Body Language , Listening skills
Unit V: Written CommunicationEffective Report writing, Business letters Memo and writing, writing and Email: Electronic communication
Suggested Reading1. Lesikar, R.V. & J.D. Petit, Jr. Basic Business Communication: Theory and application, Homewood III,
Eight edition, Richard D.Irwin.
2. Meenakshi, Prakash, Business Communication, 2007, Oxford Publication House.
3. Monippally, M. Business Communication strategies, 2001, Tata McGraw Hill.
4. Lewis, Hedwig, Body Language: A Guide for professional, second edition Response Books. Semester-II-
MBA 201: Business Policy & Strategic Management
Course ObjectiveThis course deals with corporate level Policy & Strategy formulation areas. This course aims to developing
conceptual skills in this area as well as their application in the corporate world.
Unit I:
Business Policy as a study; Its Nature & Importance, Development & Classification of Business Policy; Mechanism
or Policy making.
Unit II:
Top Management its Responsibilities & tasks. Objectives of Business Characteristics, Classification, types of
Objective and their overall Hierarchy , Setting of Objective , key areas involved.
Unit III:
Corporate Planning; Concept of long term planning, Strategic Planning (Planning Strategically), Nature, Process &
Importance.
Unit IV:
Corporate Strategy: Concept, Components, Importance. Strategy Formulation: Concept , Process & Affecting
Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis.
Unit V:
Synergy: Concept, Types, evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy & its
Relevance.
Suggested Reading1. Peter. F. Drucker: Management Task& Responsibilities
2. Igor Ansoff: Corporate Strategy
3. Gluek & Jaunch: Corporate Strategy
4. Standard Management Policy
5. McCarthy, MiniChiello, Curran Business Policy & Strategy
MBA 202: Business Ethics,
Course ObjectiveTo provide a general introduction to the legal environment that affects individuals, business and business
transactions. To gauge the impact of individual and corporate decisions on human life, society, and the environment.
To examine the ethical climate in which managers have to function and thus build a framework for resolving ethical
dilemmas & Apply scientific and ethical theory to practical environmental problems.
Unit I: Law of Contract I,II and other LawsIntroduction to law, Meaning and Essentials of a Contract, offer and Acceptance, Consideration , Capacity of
Contract, Void Agreements, Contain Contracts. Performance of a Contract, Discharge of a Contract, Remedies for
Breach of Contract, Contracts of Indemnity and Guarantee, Sale of Goods act, others special Contracts. Consumer
Protection Act, Competition Act, Elements of Company law, Intellectual Property Rights.
Unit II: Business Ethics (An overview) and Ethical Dimension of BusinessEthics and Values in Business, Professional and Applied Ethics. Corporate Governance and Business Culture,
Corporate Social Responsiveness, Emerging Issues.
Unit III: Introduction to EnvironmentSelf, Society, and Environment , Preservation vs, Conservation, Fundamental Causes of Environmental Problems,
Opposing Values and Viewpoints on the Environment, Literature and Environment.
Unit IV: Environmental EthicsBasic Facts and Environmental Ethics, Values, Science, and Environmental Ethics, Understanding Normative and
Non-Normative Ethics, Utopian Dream and Ecological Politics- Toward a Pragmatic and Visionary Environmental
Ethics.
Unit V: Environmental ManagementIntroduction to Public policy, Environment Policy/Politics, International Environmental law, International
Environmental Polities.
Suggested Reading1. Boatright, J.R.: Ethics and the Conduct of Business , ed. Vi, 2006 , Pearson Education.
2. Kuchhal, M.C.: Business Law, ed. Vi, 2005 Vikas Publishing.
3. Velasquez, M.G. : Business Ethics- Concepts and Cases , ed, vi, 2007, Pearson Education.
4. William Dudley: The Environment: Opposing Viewpoints, Opposing Viewpoints Series, Green haven
Press, 2001.
5. David Schmidtz and Elizabeth Willott; Environmental Ethics: what Really Matters, What Really Works.
New York: Oxford University Press 2002.
6. Susan Armstrong and Richard Botzler: Environmental Ethics: Divergence and Convergence
(second edition).
MBA 203: Marketing Management & Consumer Behaviour
Course ObjectiveTo familiarize with the basic concepts and techniques of marketing management. To create awareness of marketing
mix elements. To familiarize with the different facts of consumer behaviour. To acquaint with the communication
and consumer decision making To create awareness about the application of consumer behaviour in special types of
markets.
Unit I: Marketing Basics, Concepts and Consumer BehaviourMarketing and its core concepts; marketing management and its tasks; different philosophies of marketing
management; marketing micro Environment; marketing macro environment. Concepts and components of marketing
mix; target marketing; market segmentation and positioning; market targeting; consumer buying behaviour;
consumer buying decision process.
Unit II: Managing Products, PLC and pricingBasic concepts of a product; product mix and product line decision; branding decision; new product development
process; innovation diffusion process. Product life cycle strategies; meaning and significance of price; factors
influencing pricing; general pricing approaches; pricing practices and strategies.
Unit III: Distribution and CommunicationMarketing channels and its function; designing marketing channel; concepts and elements of promotion mix ; basics
of international marketing; basics of marketing information system.
Unit IV: Introduction to Consumer Behaviour, Motivation Theories and PerceptionMeaning and scope of consumer behaviour; level of analysis in consumer behaviour, relationship between
consumer behaviour and behavioural sciences; applications of consumer behaviour in different areas of marketing;
motivation and consumer behaviour. Motivation theories and their application; measurement of motivation and
motivation research; meaning and application of perception; application of absolute and differential threshold in
consumer behaviour , meaning and nature of personality.
Unit V: Models of Attitudes, Communication and Decision MakingTheories of personality and their application in consume behaviour; attitudes and their characteristics; different
models of attitude ; measurement of attitudes. Structure and process and communication; audience and source
dimensions in consumer communication; medium and source dimensions; consumer decision making views;
consumer decision making process. Meaning scope and characteristic of organisational market; industrial market
and its feature ; type of industrial buying decision process.
Suggested Reading1. Kotler, P. Marketing Management , Analysis, Planning and Control , 2007 , Prentice Hall of India, New
Delhi.
2. Stanton , Etzel & Walken: Fundamentals of Marketing, ed. X, McGraw Hill.
3. Jha & Singh : Marketing Management in Indian Perspective.
4. Leon G. Schiffman and Keslie, L. Kam K, : Consumer Behaviour , PHI, New Delhi.
5. Batra & Kazmi: consumer Behaviour, Excel Books, New Delhi.
6. Kotler , Keller, Koshy and Jha: Marketing Management , Pearson Education
MBA 204: Financial Management and Management of Financial Institution
Course ObjectiveTo familiarize students with basic concepts used in financial management.
To provide basic understanding of working capital management.
To introduce and understand dividend policy and decisions in business
Unit I: IntroductionMeaning, scope and development of financial management, finance functions, Indian Financial System, Financial
Goals of the firm, Capital, Capital Structure and capitalization, Time value Money and its relevance, Financial
Leverage and operating Leverage , E.B.I.T analysis.
Unit II: Working Capital ManagementWorking capital management, overall consideration in working capital management, determination of working
capital, requirements of working capital, cash management, Receivable management, management of Inventory,
Banks Norms Working Capital financing, R.B.I guidelines.
Unit III: Investment and Financing DecisionsCapital budgeting – methods of Capital Budgeting.- Pay back, N.P.V., I.R.R., multiple risky investment, capital
rationing, cost of capital-debt, equity and preference stock cost, retained earning concept, M.M. Hypothesis of
capital structure.
Unit IV: Dividend DecisionsOverview of dividend policy, dividend policy and share valuation, practical consideration and legal requirement of
dividend, lease financing in India, Contemporary issues in financial management.
Unit V: Financial Institutions and MarketDevelopment Banks- Structure and philosophy, promotional and other development roles, operation and overview of
I.D.B.I.,IFCI, S.F.C. SIDBI, LIC, GIC. international Institution World Bank, I.M..F. in Indian context, R.B.I.
Guidelines.
Suggested Reading1. Kishor Ravi. M.- Financial management, Taxman publishing house Delhi.
2. Chandara Prashnna – Financial Management Theory , Tata McGraw Lall Publishing Bombay Ltd Delhi.
3. Yari Horn James C, - Financial Management and policy, Prentice Hall of India, New Delhi.
MBA 205: PRODUCTION MANAGEMENT
Course ObjectiveThe objective of the course is to acquaint the students with the basic concepts and process of decision-making
related to production and to develop understanding of the role of a production manager.
Unit I: INTROUTIONMeaning and nature of Production Management, The Scope, Need and importance of Production Management,
Historical Evolution of Production Management; Different types of Production system; the role and functions of
Production, an overview of Production Decisions.
Unit II: PLANNING THE DESIGH OF PRODUCTION SYSTEMPlant Location and site selection, Plant layout and Materials Handing product design, Job analysis, Design and
Evaluation, Capacity Planning Prediction and Demand forecasting, Planning in continuous and intermittent
Production systems, Planning of Projects.
Unit III: PLANNING THE USAGE OF PRODCUTION SYSTEMAggregate Planning, Scheduling and Sequencing of Operations, Line Balancing.
Unit IV: OPERATING AND CONTROLLING OF PRODUCTION SYSTEMInventory-Management and Control, Quality control, Maintenance of Plant and Facilities, Labour Productivity and
its Measurement ; Work Measurement and work Sampling, Analysis and Measurement of office work Effective
Supervision, Financial Incentives.
Unit V: WIDER CONSIDERATION IN PRODUCTION MANAGEMENTProduction Management in Non-manufacturing/Service Systems, Waste Management and Pollution Control, Future
challenges and problems in production, manufacturing policy and choice of technology.
Suggested Reading1. Buffa, E.S, Modern Production and Operations Management
