Industry Perks
Marketing is considered as the lifeblood of any business. The Indian Marketing Industry is to Reach INR 1227 Billion By 2024. The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024”. With growing stats like this, it is a great field to be a part of. It gives you -
*Flexibility - Marketing field allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career. Our Marketing postgraduate course offers you a wide scope of learning opportunities through which you can blend into any field with confidence. Work from any corner of the world with possibilities of working remotely being available.
Handsom Pay and Great Job Satifaction- Marketing offers well-paying salary packages in the industry with a much needed career stability and great job satisfaction.
Fruitful Networking & Interaction with big clients - Get a chance to interact with big brands & acquire great industry exposure in return. Simultaneously,receive the privilege to get connected to businesses that will benefit your career in the long run.
Learn the TOOLS OF TRADE - Learn various tools of trade & the nitty-gritty of the business world. Get to play with recent technologies.
Fast-paced, super challenging, & an evolving industry- For people who crave to work within a dynamic environment full of new possibilities.
Constantly growing demand, hungry for new talent- Ferrociously increasing industry demand for passionate marketing professionals.
Flexibility to enter or change niches- Every business, no matter what niche it belongs to requires marketing. Therefore, it's easier to switch niches if you feel like doing so.
ITM-Business School prepares its students for the worldly scenario mentoring them with ethical and universal marketing management skills. A perfect blend of study, industry immersion, and applied research can be availed with our PGDM Marketing course. Skill Development is another virtue we focus on. This assists our prodigies to tackle the challenges of today’s corporate world with utter ease.
Key Features
AICTE Approved, 2 years full-time program
'Business Chaupal', a sales simulation exercise to provide marketing students with the platform to understand and experience the actual market.
We take our Industrial Visits very seriously. Every year our students are dispatched to well-established brands for learning the practical workings of and from the respective team units. Our regularly visited industries include RK Foodland, Parle Pvt Ltd., and Prabhat Dairy.
Seminars, panel discussions, etc. carried out for polishing professional communication skills.
Exposure to Mark Up magazine - which is a bi-monthly e-magazine consisting of upcoming marketing trends.
MARKEDEMICS - A two-day workshop series compiled with 5 different seminars organized every year for our marketing students. MARKEDEMICS is conducted & certified by industry experts, providing students with a hands-on experience on current trending topics of the industry. This in turn makes you a ‘Job-fit Professional’.
Guest lectures conducted by experts in the field of marketing, both from industry and academia.
Top companies for placements and internships.
Why to opt for the PGDM Marketing Management course?
It allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career.
Our Marketing postgraduate course offers you a wide scope of opportunities.
Growth in both professional and personal life.
Well-paying salary packages in the industry.
Apart from this, if market studies interest you, if you carry a natural skill of salesmanship, or if you have an analytical mind, this Marketing Management course would be the right option for you.
Syllabus for Post Graduate in Marketing course and Training Brief
Our PGDM Marketing syllabus aims at strengthening -
Fundamentals of Marketing
Consumer Behavior
Organizational Behavior
Economic Study
International Marketing
Financial Management
Business Law
Market Research and Analysis
Business Ethics
CRM implementation for improved business performance
Communication skills, Client Handling, and other soft skills from experienced faculty and guest lecturers.
ITM’s pg in marketing course is sure to help you in gaining a strong base for both theoretical and practical aspects of the industry.
ITM’s iConnect Program
Serious success needs intensive preparation.
ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
5 months iConnect intensive internship program with a focused “On-the-Job” training.
End-to-end mentoring and coaching on communication, values and life skills
Re-designed NGO Projects to inculcate Corporate Social Responsibility
Research-based Capstone project
Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.
From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.
