Finance
Finance is at the core of any business. It is one of the crucial aspects of running a business in order to grow consistently. In reality, finance does not include only accounting and taxation which are only two sub-areas of finance. Finance as an area of specialization is an umbrella that covers many verticals like banking, financial services, merchant banking, capital market, stock trading, and investments, money market, derivatives, corporate finance, valuation, international finance, working capital management, mergers and acquisitions, asset pricing, corporate governance, and risk management.
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Marketing
Marketing as a specialization has always been the most preferred specialization of students of business management. Marketing not just covers aspects like branding and advertising, which assist in increasing the revenues for large corporates, but it also includes aspects like “bottom of the pyramid” marketing and marketing in subsistence marketplaces. In an organization, the marketing department spreads out into various areas like advertising, public relations, marketing research, promotions, sales, digital marketing, marketing analytics, and consulting. With increasing business competition, companies need to increase their sales, marketing efforts, and investments, which in turn creates large job opportunities for students of business management.
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International Business
Markets in India and in fact around the world are highly interconnected. Look at any corporate in India, big or small, you will find it has some form of global linkage. It may be in terms of raw material supply, or its technology, design, manufacturing process machines and equipment they use, their source of finance, markets, etc. At the same time, many Indian businesses are Transnational or Multinational Corporate entities. A sizeable percentage of revenues of many Indian companies comes from their international operations.
For business management students, therefore, to play an effective role in the industry in India and/or abroad, understanding the concepts of International Business is an essential input. The International Business specialization at Shanti Business School aims to develop students into professionals with appropriate theoretical and practical knowledge.
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Supply Chain Management
Supply chains run businesses. From sourcing to manufacturing to distribution and finally customer relationship management, supply chain professionals are seeing exponential growth in opportunities. Every industry and every function needs well-coordinated supply chains to deliver customer value. Various functions such as planning, sourcing, operations, distribution, sales, product costing, budgeting, and digital payment gateways all need supply chain professionals. Blockchain and UPI (Unified Payment Interfaces) are built by supply chain professionals.
The supply chain course at SBS follows a pedagogy balanced between academic inputs and regular industry interaction. Students opting for this specialization fit into any industry be it FMCG, retail, e-commerce, manufacturing, pharma, and consulting.
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Entrepreneurship
Rising dissatisfaction at job has become one of the most need of the current time. At lot of this can be attributed to growing creative dissatisfaction among the employees. Employees feel the rigid office culture often scuffle their creativity. What better then to start one’s own venture where one can become one’s own boss? This is especially true in the current time as people have become more confident in their abilities and the environment too has turned in favour of the entrepreneurs. Entrepreneurs are now treated as heroes and there is high regard for self-employment. At the same time, they are viewed as wealth creators. By mobilizing idle savings, they contribute significantly in capital formation, promote regional development, reduces the concentration of economic power, promotes employment, improves standard of living of people and facilitates overall development. Thus, entrepreneurship helps boosting national income leading to increased collection of tax revenue.
The government too on its part is actively promoting entrepreneurships, by providing various subsidies and incentives like tax breaks, low cost finance, single window clearance, preference to the MSME sector in procurement etc. The 19 Point Action Plan developed by Department of Industrial Policy and Promotion (DIPP) has focused on restricting hindrances and promoting faster growth. With the entire system becoming agile and information flow being democratized breaking into the entrepreneurial scenario has become simpler. Moreover, there is not only an increased acceptance of entrepreneurs in the job market but they are also valued more as along with a hands-on experience in all the domains of management they also perceived to be better at identifying opportunities. This lowers the risk perceived to be associated with entrepreneurship.
SBS too on its part has a history of offering electives that has helped students to find their groundings in prestigious organizations with convictions. With this in cognizance it is offering entrepreneurship as an elective is being offered to the students to help them get a hands-on experience about the opportunities and the challenges present in the domain. The course has been designed in a very comprehensive manner to give the students an overall view of all the aspects of entrepreneurship which includes subjects in finance, business plan preparation, to the marketing strategies needed, to how business risk can be managed, to social entrepreneurship etc. In short, the students are trained in all aspects of entrepreneurship and management as a whole. The following is the list of the subjects that are being offered as electives:
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Human Resource
Rapid changes and technical disruptions have made Human Resource professionals adopt a critical role in the growth and development of organizations. This has not only increased the number of job opportunities in Human Resources but has made the job roles more challenging and dynamic with a defined career path. The Human Resource specialization in SBS grooms students and develops them with a well-rounded business perspective. The students are well-equipped to fulfill the requirements of the industries.
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Communications
There are many mass communication courses offered by numerous universities and institutes in India. But there are only a handful of post-graduate institutes that offer a communications management course. As a result, there is a dearth of trained communication managers in a country that is experiencing tremendous growth in the media industry. The communication specialization offered by SBS aims to bridge that gap. This specialization covers all the aspects of marketing communication like digital marketing, media planning, advertisement management, brand management and basic software skills.
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Data Science
Specialization in data science provides a conceptual introduction to the idea behind turning data into actionable knowledge. SBS offers a practical and rigorous study in data science, we provide hands-on experience and learning in data collection, computation, Artificial Intelligence (AI), and analytics. SBS will also train you on how to present your information and solutions. Students will develop hands-on skills using a multi-disciplinary approach embedded in statistics, data analysis, machine learning, AI, and visualization.
SBS has a data science center attached to the department where students get live industry problems and projects. Students benefit immensely from the data center. Because of industry interactions, coursework and projects are available to students applying data science to real-world problems. The curriculum prepares you to be a leader in the field through mastery of core data science concepts like machine learning, computer vision, and natural language processing.
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