Design Strategy & Management (3-Year BBA)
In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups
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Academic Area |
1 SEM |
2 SEM |
3 SEM |
4 SEM |
5 SEM |
6 SEM |
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Compulsory |
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General Management |
Principles Of Management |
Organizational Behaviour |
Integrated Marketing |
Business Statistics And Analysis |
Business Communication |
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General Management |
Quantitative Techniques For Managers |
Entrepreneurship |
Accounting For Managers |
Financial Markets And Institutions |
Public Financial Administration |
Project Planning |
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General Management |
Principles of Marketing |
Business Research Methods |
Business & Informatics Systems |
Business Ethics |
Investment Analysis And Portfolio Management |
Project Proposal |
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General Management |
Business Organisation Fundamentals |
Digital Marketing Fundamentals |
Human Resource Management |
Brand Management |
Retail Management |
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Concentration Areas (Choose one) |
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DS&M - Design Strategy & Management |
Principles of Design |
Innovation - History & Principles |
Design thinking Methodologies |
Ergonomics |
Innovation Capacity Building |
Capstone Project |
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DS&M - Design Strategy & Management |
Design Strategy 1 |
Systems Thinking |
Design Strategy 2 |
Design Curation |
Application of Design thinking |
Capstone Project Documentation & Jury |
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DS&M - Design Strategy & Management |
Design Research Methodologies |
UX - User Experience |
Innovation Strategy |
UXPM - User Experience - Project Management |
Design Audit |
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DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking |
Introduction to Data Analytics for business |
Data Visualisation & Tableau |
Big Data |
SQL & Statistics |
Business Analytics for Decision Making |
Capstone Project |
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DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking |
Artificial Intelligence |
Design Research Methodologies |
Hadoop & Spark |
Predictive Modelling & Analytics |
Communicating Business Analytics Result |
Capstone Project Documentation & Jury |
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DA.AI&DT - Data Analytics, Artificial Intelligence, Design thinking |
Principles of Design |
Design thinking |
Systems thinking |
Service Design |
Exploratory Data Analysis |
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SD - Service Design |
Systems thinking |
Services Marketing |
Service Blueprinting |
UXPM - User Experience & Project Management |
Service Audit |
Capstone Project |
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SD - Service Design |
Information Architecture |
UX - User Experience |
Servicescape & Marketing |
Archetypes |
Business Model Canvas |
Capstone Project Documentation & Jury |
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SD - Service Design |
Social Entrepreneurship |
Design Research Methodologies |
Information Visualisation |
Customer Journey Mapping |
Human Centred Design |
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Fashion Business Management |
Principles of Fashion Marketing |
Fashion retail |
Luxury Fashion |
Strategies for Fast Fashion |
Sustainable Fashion |
Capstone Project |
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Fashion Business Management |
Introduction to Fashion Industry |
Fashion Merchandising |
Customer Experience Management |
Strategies for Slow Fashion |
Fashion Event Management |
Capstone Project Documentation & Jury |
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Fashion Business Management |
International Fashion Business |
Fashion Ecommerce |
Family Business & Entrepreneurship |
Global Trends |
Fashion Entrepreneurship |
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Minor (Choose one) |
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Marketing |
Consumer Behaviour Studies 1 |
Advertising |
Marketing Research |
International Marketing |
Strategic Marketing |
NA |
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Marketing |
Campaign Studies |
Retailing |
Consumer Behaviour Studies 2 |
Digital Marketing project |
Market Analytics |
NA |
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Finance |
Financial Management & Corporate Finance |
Accounting For Managers |
Investment Analysis And Portfolio Management |
Financial Markets And Institutions |
Public Financial Administration |
NA |
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Finance |
Treasury And Risk Management |
NA |
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Operations |
Operations Strategy |
Decision Analysis |
Service Operations |
Process Analysis |
Supply Chain Management |
NA |
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Operations |
Lean Production Systems |
Inventory Management |
Decision Analysis |
Forecasting |
Lean Production Systems |
NA |
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HR |
HR Fundamentals |
Performance Management: Systems and Strategies |
Compensation Management |
Personnel Management Concepts |
Employee Training & Development |
NA |
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HR |
Organisation Management |
Methodology of Training and Development |
Business Environment and Ethics |
Compensation & Benefits |
Leadership |
NA |
