The BBA course at Atmiya University is a three-year full-time course designed for the development of business and leadership skills among students. It offers two specializations - General BBA and Entrepreneurship & Family Business. Students who have passed Class 12 from any recognized board can apply. Admission is based on merit, considering marks scored in Class 12. Key subjects covered under this course include management, marketing, finance, human resources, and business communication. This course helps students to know how businesses work.
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