School of Management
Imagination is more important than knowledge. For a while, knowledge defines all we currently know and understand; imagination points to all we might yet discover and create.’ (Einstein)
Globalisation, changing competitive scenarios, the advent of the service economy, the interconnected world, and the knowledge explosion affect businesses positively and negatively, causing companies to rethink how they have been operating. To keep pace with the dynamic business environment, management universities must evaluate their degree programs and introduce innovative teaching methods that nurture students’ imagination. Needless to say, if the way business is conducted has changed, then the way business management degree programs