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Alliance University (AU) Bangalore

Alliance University (AU) Bangalore

  • BangaloreKarnataka
  • Private
  • 2010

MBA Course

Program/ Course

Overview

Alliance Ascent College, Alliance University, offers the course of Master of Business Administration (MBA) designed with a laser focus on corporate and social relevance. The course is fueled with a robust combination of academic rigor and experiential learning enabling students to develop strong business acumen.

The range and depth of electives are key differentiating features of the curriculum including:

  • Horizontal and Vertical disciplines
  • Choice-based electives / Narrow verticals
  • Open electives

that reflect the student's chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Course Duration

Two years (Full time)

Why MBA at Alliance Ascent College?

The goal of our MBA programme is to prepare students for key managerial positions with competencies - including critical thinking, systems thinking, team building, decision making, and ethical leadership—that can be applied in any type of enterprise.

An MBA at Alliance Ascent College equips students with holistic knowledge of the fundamentals of management, as well as challenges them to think globally. The Ascent MBA programme provides a strong alumni network to tap into; it also facilitates excellent networking and career opportunities in the corporate.

Eligibility

Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in any discipline from a recognized institution.

For MBA, Alliance Ascent College will accept AMAT*/GMAT/CAT/NMAT/XAT/MAT/CMAT/KMAT scores of years 2022/2023. All applicants are required to take one of the entrance exams as part of the process.

*Alliance Management Aptitude Test

APPLICATION AND ADMISSION PROCESS

Key Features

The Master of Business Administration (MBA) degree is awarded by Alliance University.

Global perspective and focus.

International exposure through 'Global Study Abroad Program'.

Rigorous, relevant, contemporary and progressive curriculum.

Delivered by accomplished full-time faculty and embellished by international adjunct faculty.

Extensive industry interactions.

Regular updating of elective subjects to reflect the needs of industry.

Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA).

Comprehensive learning methodology.

Objectives

Major objective of this degree course are:

  • To disseminate contemporary management theories and practices.
  • To integrate the latest management concepts with current industry needs.
  • To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices.

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Simulations, role plays and business games
  • Group presentations
  • Study of contemporary articles from journals
  • Field projects and company visits
  • Video presentations
  • Expert guest lectures
  • Activity labs

Value Added Programs

Certificate in Marketing in the New Millennium

The Marketing in the new millennium certificate program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in contemporary aspects of marketing.

Certificate in Portfolio Analysis and Wealth Creation

All investors (from the largest wealth funds to the smallest individual investors share common issues in investing: how to meet their liabilities, how to decide where to invest, and how much risk to take on. This certification will enable students to learn the theory and the real-world skills necessary to design, execute, and evaluate investment plans that meet financial goals.

Certificate in Automation and Operational Excellence

The certification in automation and Operational excellence helps in the development of automation professional's skills – specifically focused on direction, definition, design, development/application, deployment, documentation, and support of systems, software, and equipment used in control systems, manufacturing information systems, systems integration, and operational consulting.

Certificate in Recruitment Analytics

This certification program involves the best recruiting practices from various industries, latest tools, techniques & strategies used in recruiting to hire and retain the best talent. This workshop involves the best of the breed global practices in recruitment and ensures that you become an expert in hiring for improving hiring results.

Course Structure

Horizontal Disciplines

Semester

Horizontal

Subject Title

Semester I

Data Science

Introduction to Contemporary Programming Language

Statistics for Business Decisions

Technology Management

Information Systems for Managers

General Management

Corporate Communication

Economic Analysis for Business Decisions

Public Speaking

Placement Readiness Course-I

Semester II

Data Science

Management Science

Technology Management

Emerging Technology Innovation and Industry 4.0

General Management

Placement Readiness Course-II

Macroeconomic Environment and Policy

Semester III

General Management

Placement Boot Camp

Entrepreneurship and New Venture Creation

International Business

Semester IV

General Management

Business Law and Ethics

Strategic Management

Vertical Disciplines

Semester

Area

Subject Title

Semester I

Finance

Advanced Cost and Management Accounting

Marketing

Marketing, Theory and Practice

Information Systems and Operations Management

Operations Management

Human Resource Management

Human Resource Management

Semester II

Finance

Corporate Finance

Marketing

Strategic Marketing for Sustainable Growth

Human Resource Management

Organizational Behavior

Semester III

Industry Internship Program

Semester IV

Dissertation Program

Electives

Semester II

Area

Subject Title

Marketing

Services Marketing and Customer Experience Management

Marketing Research and Analysis

Finance

Financial Performance Analysis and Valuation

Security Analysis and Portfolio Management

Human Resource Management

HR Analytics

Strategic Workforce Management

Information Systems and Operations Management

Research Methods in Business Operations

Logistics and Supply Chain Management

 

Semester III

Area

Subject Title

Marketing

Consumer Behaviour and Neuro Marketing

Advertising and Integrated Brand Promotion

Nurturing and Managing Brand Equity

Contemporary Retail Management

Sales and Channel Management

Inbound Marketing

Finance

Multinationals and Global Financial Management

Financial Derivatives and Risk Management

Financial Markets and Institutions

Financial Analysis and Modelling

Project appraisal decisions and Infrastructure Financing

Commercial Banking and Treasury Operations

Human Resource Management

Learning and Development

Performance Management

Total Rewards Management

Employee Relations Management

Measurement and Research Methods in HRM

Contemporary Trends in HRM

Information Systems and Operations Management

Project Management

Operations Strategy and Sustainability

Business Analytics using R

Managing Service for Competitiveness

Digital Transformation and Blockchains

Total Quality Management

 

Semester IV

Area

Subject Title

Marketing

B2B Marketing

Digital Marketing and Digital Ecosystem

Customer Value Creation and Innovation

Luxury Marketing: Across-the-Pyramid Approach

Entrepreneurial Marketing and Growth Hacking

Finance

Corporate Taxation and Financial Planning

Research in Finance and Econometrics

Fixed Income Securities and Financial Innovations

Mergers, Acquisitions and Corporate restructuring

Strategic Corporate Finance

Human Resource Management

International Human Resource Management

Organization Development

Talent Management

Sustainability and HRM

Power, Politics and Influence

Information Systems and Operations Management

Design Thinking

Lean Method of Operations

Digital Transformation Lab

Disruptive Technology Management

Analytics in Operations

 

Choice-based Electives/Narrow Verticals*

ENTREPRENEURSHIP

  • Business Model Generation
  • Entrepreneurial Finance
  • Entrepreneurial Competencies Development

RETAIL MANAGEMENT AND E-COMMERCE

  • E-Commerce Management
  • Mall Management
  • Business Intelligence and Analytics in E-commerce

MEDIA AND COMMUNICATION

  • Media Planning and Buying
  • Measurement, Metrics and Audience Research
  • TV Production Business and Film Studies

FINTECH

  • Fintech Fundamentals
  • Digital Finance, Banking, and Insurance
  • Blockchain Technologies and Crypto currencies

WEALTHTECH

  • Algorithmic and High Frequency Trading
  • Wealth Management and Crowd Funding
  • Startup Financing

WORKPLACE GAMIFICATION

  • Gamification Mindset
  • Gamification as Learning Systems
  • Game Design for Effective Gamification

LEADERSHIP

  • Leadership in the 21st Century
  • Emotional Intelligence and Self-awareness
  • Leading Teams

DIGITAL PRODUCT MANAGEMENT

  • Hypothesis-driven Development
  • Agile Product Management
  • User Interface and User Experience (UI and UX)

DIGITAL BUSINESS

  • Blockchains and Cryptocurrency
  • AI Applications in Business
  • SAAS Products

 


*One course will be offered in each of the semesters. i.e., Semester II, Semester III & Semester IV

Open Electives (SWAYAM Courses)

  • Design Thinking: A Primer
  • Demography: Theories and Trends
  • Business Analytics & Text Mining Modeling Using Python
  • Introduction to Human Factors and Ergonomics (By Vivek Kant, PhD. | IIT Bombay)
  • Design technology and Innovation

 

Admission Highlights

All candidates must meet the program specific eligibility criteria. (Eligibility criteria for each program is on the admissions page of the specific program) Candidates meeting the eligibility criteria should follow the below-mentioned steps:

Step 1

Start your application process by visiting (Click Here)

Step 2

Application cost for each program is available on the Admissions page of the program
Click here to Apply Online

Step 3

Once you complete the payment, you will receive a notification email acknowledging your payment

Step 4

The applicant will have to select a date for their Alliance Selection process (A full day immersion where students will solve real-life problems and be evaluated by a panel on their overall performance. It is designed to help us appreciate your candidature better and also provide you a glimpse of our innovative approach to evaluation, teaching and learning.)

Step 5

Once the Alliance Selection Process is completed, the Admissions team will evaluate every profile and results will be declared on the same day. Students can either be Selected, Waitlisted or Rejected*.

*Rejected students cannot apply to same program in the same year.

Evaluation process
All applications are reviewed by the selection committee. Candidates are evaluated based on the candidate’s performance in the national entrance exam or Alliance entrance exam, academic performance through school and college and their involvement in extra-curricular activities and the performance in various aspects on the selection day.

Disclaimer
Alliance University communicates directly with all the shortlisted candidates. Under no circumstances will Alliance University appoint an intermediary (whether an individual or organization) to approach any candidate with claims of confirmed admission, for a fee or otherwise. In case you or your parents receive offers from intermediaries, we recommend that you do not get involved in such transactions.

Admission to the any program at Alliance University is strictly based on merit.

Course & Fee

Course Duration Total Fees

MBA

2 year 1500000

BBA

3 year 900000

LLB

3 year 900000

Facilities

  • A/C Classrooms
  • Sport Complex
  • Cafeteria
  • Hostel
  • Labs
  • Sports
  • Library

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